It's Now or Never



Phillip Schofield


September Films for ITV1, 26 July and 30 December 2006


Reality show featuring members of the public proposing to their partners in the style of a West End musical.


ITV was so disgusted by the viewing figures for the first episode (1.7m versus 4m for Big Brother) that they replaced the second with an episode of It'll Be Alright on the Night and didn't bother airing it until five months later.


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