Signed by Katie Price
Marvellous Creative Group for Sky Living, 10 October to 28 November 2011 (8 episodes in 1 series)
Katie Price conducts a nationwide search to find an undiscovered modelling talent. The winner gets to front a commercial marketing campaign.
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A clash of egos between Price and Willerton spilled into the tabloids barely three months after the programme aired. Willerton said she'd not been given the prizes, Price's PR agency said the winner had "changed from the girl we all met", and the public yawned and turned over the page.