ITV's 9.25 shows
Good morning from Central!
For a little bit more than a decade, and then again for seven weeks, the 9.25am slot on Britain's main commercial network was pretty much guaranteed to be filled with one glorified parlour game or another.
Although the 9:25am slot was established in 1987, its seeds were sown as early as 1972, when on 16 October of that year ITV's schools programmes - which had started in 1957 and initially aired during late mornings and early afternoons - were moved to between 9:30am and midday.
Starting on 7 September 1987, when ITV managed to palm off its schools' programmes onto Channel 4, the slot was the natural home for cheap 'n' cheerful tat.
There now follows a list of game shows which filled this nearly-hallowed slot. Dates are of course series start dates. Weeks do not necessarily add up to 52 as the game show slot would usually be replaced with cartoons during the school summer holidays and would also take two or three weeks' break over Christmas and New Year.
| 1987 | |
| 7 Sep | Chain Letters (5 weeks) |
| 12 Oct | Runway (10 weeks) |
| 1988 | |
| 4 Jan | Give Us a Clue (11 weeks) |
| 21 Mar | Lucky Ladders (5 weeks) |
| 25 Apr | Crosswits (8 weeks) |
| 20 June | Password (6 weeks) |
| 1 Aug | Whose Baby? (2 weeks) |
| 15 Aug | What's My Line? (3 weeks) |
| 5 Sep | Runway (8 weeks) |
| 31 Oct | Lucky Ladders (7 weeks) |
| 1989 | |
| 9 Jan | The Pyramid Game (9 weeks) |
| 13 Mar | Keynotes (9 weeks) |
| 15 May | Crosswits (9 weeks) |
| 4 Sep | Runway (7 weeks) |
| 23 Oct | Keynotes (7 weeks) |
| 11 Dec | Born Lucky (2 weeks) |
| 1990 | |
| 8 Jan | Lucky Ladders (6 weeks) |
| 19 Feb | The Pyramid Game (7 weeks) |
| 9 Apr | Crosswits (7 weeks) |
| 29 May | Chain Letters (6 weeks and 2 days) |
| 3 Sep | Jeopardy! (8 weeks) |
| 29 Oct | Keynotes (8 weeks) |
| 1991 | |
| 7 Jan | Runway (1 week and 3 days) (a) |
| 4 Mar | Lucky Ladders (8 weeks) |
| 29 Apr | Crosswits (8 weeks) |
| 24 Jun | All Clued Up (4 weeks) |
| 29 Aug | Runway (2 days and 6 weeks) (a) |
| 14 Oct | Jeopardy! (10 weeks) |
| 1992 | |
| 6 Jan | Keynotes (7 weeks) |
| 24 Feb | Lucky Ladders (7 weeks) |
| 13 Apr | Crosswits (11 weeks) |
| 29 Jun | Your Number Please (4 weeks) |
| 27 Jul | Jumble (6 weeks) |
| 7 Sep | Win, Lose or Draw (5 weeks) |
| 12 Oct | Keynotes (10 weeks) |
| 1993 | |
| 4 Jan | Runway (7 weeks) |
| 22 Feb | Jeopardy! (7 weeks) |
| 12 Apr | Lucky Ladders (5 weeks) |
| 17 May | Crosswits (5 weeks) |
| 21 Jun | Talkabout (5 weeks) |
| 6 Sep | Supermarket Sweep (15 weeks) |
| 1994 | |
| 3 Jan | Win, Lose or Draw (13 weeks) |
| 4 Apr | Crosswits (14 weeks) |
| 5 Sep | Supermarket Sweep (15 weeks) |
| 1995 | |
| 2 Jan | Chain Letters (17 weeks) |
| 1 May | Win, Lose or Draw (10 weeks) |
| 4 Sep | Supermarket Sweep (15 weeks) |
| 1996 | |
| 1 Jan | Win, Lose or Draw (17 weeks) |
| 29 April | Supermarket Sweep (repeats, 10 weeks) |
| 2 Sep | Supermarket Sweep (new, 15 weeks) |
| 1997 | |
| 7 Jan | Win, Lose or Draw (7 weeks) |
| 4 Mar | Chain Letters (8 weeks) |
| 28 April | Supermarket Sweep (repeats, 10 weeks) |
| 7 Jul | Win, Lose or Draw (repeats, 8 weeks) |
| 1 Sep | Supermarket Sweep (new, 16 weeks) |
| 1998 | |
| 6 Jan | Win, Lose or Draw (8 weeks) |
| 2 March | Supermarket Sweep (repeats, 3 weeks) |
| 2019 | |
| 13 May | Dickinson's Real Deal (repeats, 4 weeks) |
| 10 June | Tenable (repeats, 3 weeks) |
- (a) Series 4 of Runway was meant to run for 8 weeks (as Richard Madeley said at the start of the first show of the run) but it was pulled from the schedules after 8 days due to news coverage of the Gulf War. It returned on 29 August.
The last 9.25 game show went out on Friday 20 March 1998. From Monday 23 March, ITV moved Vanessa Feltz's show into the slot. It had been a half-hour afternoon talk fest since coming on air in 1994, and now extended to 50 minutes.
When Vanessa took her show to the BBC, Trisha Goddard took over the slot from 21 September 1998 and stayed for the next six years until she moved to Channel Five from January 2005, but repeats of the ITV version carried on until 15 April 2005. From 18 April to 27 May 2005, ITV aired The People's Court, their version of the American courtroom show. During half term, ITV showed a week of the US Supernanny copycat "Nanny 911", then from 6 June to 1 July 2005 (and from 5 to 16 September 2005), ITV aired a UK version of Jerry Springer. From 4 July 2005, Jeremy Kyle took over, which was on the same set as the UK version of Jerry Springer and went on for fourteen years.
Early morning games made a brief return to the slot following the unfortunate death that brought an abrupt end to the Jeremy Kyle show, but after seven weeks it was back to talk as Judge Rinder took over the slot. In January 2020, the 9.25 slot effectively disappeared as the extension of Good Morning Britain to three hours caused Lorraine to shift up and fill the hour from 9 to 10.
