Don't Ask Me Ask Britain
Vernon Kay (non-broadcast pilot)
Chalkboard TV for ITV, 18 April 2017 to present
From the ITV press office:
This live, interactive series asks viewers to vote along on opinion-based topics, whilst a celebrity panel go head to head to try and second-guess what the audience at home will answer. Audiences will be asked to download a free app to play along with this 6 x 60 minute series. Filmed in front of a live studio audience, the series will be hosted by Alexander Armstrong with celebrity team captains to be announced shortly. Armstrong, who will have a direct line to the viewers at home, will pose questions on everything from “How many affairs are acceptable in a marriage?” to moral dilemmas; “If you saw someone leave £50 in a cash point, what would you do?” and more topical subjects like “Do you think we should have another Scottish Referendum?”
First ran through in 2014 (see a contemporary report) before being picked up as a pilot for Sky in 2015.